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1/06/2010

mobile phone culture in Indonesia

The theme of this paper originally just small talk in the literature professors Untirta while waiting for buka puasa. Wan Anwar burst known as sasrawan quite intriguing. He said that the phenomenon of "dial tone" is often used by mobile phone users actually deny the power of human reason. The people who enable "dial tone" with the price of 9000 rupiah / month: we never hold the goods, with songs that are not complete, and paid by us to hear other people really do not go diakal. Then he continued that unknown facilities typically used by telephone users in order to eliminate the identity is not known by the receiver even crazier. "If there are unknown phone use I would not lift. What is the point? "He added.

Still on this subject, Odien Rosidin, who is also a lecturer, chose to have no HP. He thought that he could be more free to enjoy life without interference from the dead bodies. The consequences are all friends and students did not know where should call if he was not in the office. As a friend, I have great respect Odien decision. Among those who attribute themselves that HP is very important, with its ideology Odien insisted. Within this article I suggested that he has a HP. The reason is quite clear. First, so that people easier to communicate with him. Second, so that no impression of a destitute as a lecturer. Or maybe there is another reason that makes sense, that in the village of Thunder, where he resided, there was no mobile signal?

Culture Industry
In the present era, the flow of information technologies that rushed like a river. Handphone (HP) is initially created as a means of communication, appears to have started dysfunction become populist life style, which prefers the prestige and trends. Kian day - particularly among teenagers - HP has become a slang and important product for them to continue to follow developments. So often when many people are not quite one HP, frequently moving brand and type for a prestige or just to satisfy the pride of a relative. In some results, we often get the blue HP ngendon movie, not even only that, there is also the fact the perpetrators as ever on a student partner in Rangkasbitung some time ago.

This incident matching as proposed by Harvey, one observer popular culture that "images often dominate the narrative." The argument is that the more we consume images and signs themselves and not the benefits or values that may be more in disimbolisasikan. We consume images and signs that it's all image and signs, and ignore questions about the value and usefulness.

We have to admit that the birth of popular culture is one example of this phenomenon will grow HP and then grabbed customers with networking / systems created. HP users will not want to subscribe, purchase a voucher and continuously strived to addict. A number of facilities such as dial tone, premium sms, MMS, ring tones down load, is the best way to get customers to spend pulses. That is the authenticity of cultural industries, where consumers continue to be blackmailed and fooled; duping the public who actually visible.

According School Frankfrut, cultural industries and the tendency to form a sense of mass, so that print their consciousness instilled by their desire for false needs. Therefore, the culture industry to set aside the needs of the real or true, concepts or theories and radical alternatives, and ways of thinking and acting politically oppositional. Cultural industries is very effective in doing this so that people to (pretend to) do not realize what had happened.

Reg (space) duping
One example of deception / public unconsciousness I mean is when there are ads that invite users to register with HP's use of fame someone. "Hello I'm Nia Ramadani. To find out my daily, type reg (space) Nia, send to 9669. I will reply directly directly from my phone. "

As we all know where that Nia was an artist on the rise and many fans crazy. Thus many people who must register. But if we try to use common sense, there are still artists cook who work daily sms reply to the fans? Strangely, despite knowing that we are fooled, such activity was even more crazy by the user's HP.

Furthermore there are many things that are similar to these examples, such as we have to register to get SMS in the form of jokes, jokes, tips, practical tips to love and be loved, or news about the results of soccer games. There was also the start smelling gambling inclined. Reg (space) car is an example. Clients who register will be drawn in a certain period of time to get the car. I myself never know if someone have got the lure of prize fee that is fantastic. Increasingly clear today that HP continues to fool the user and barely made to think.

Of all the examples above, I saw there was another attempt to make this facility as an alternative way of reaching a sympathetic. In television ads, I never saw an ad for registering famous dai-dai. This way could have a positive impression. With a few thousand dollars, we can get language lessons sent directly to our HP. But if we think critically, and unload it with a jelly of meaning, then what happens is anesthesia characters. Good image of the embedded-Ustad Ustad was made famous a sophisticated sales tool. If once the Ustad only get money from the invited to lecture or from advertising products on television, now they get directly from the user's HP. How expensive a lesson!

Some time ago, when one day before the holy month of Ramadan, the campus arrival Untirta Joey Ayala, one of the artists that the songs be on hold at the number one provider in Indonesia. Pamphlets and banners provider is also surrounded the campus. On the one hand, I see this phenomenon as something that, of course, encouraging students. There rarely seen artists for free. Then they also continually bertakbir, "Iwan Fals, I love you." But how souls and our minds are really killed, so that the Ramadan which will be held the next day's lost his soul. Though the university was using the name of Sultan Agung Tirtayasa with religious imagery, plus the name of the mosque of al-Nawawi Syech Bantani we are proud. No dinanya, the culture industry has surrounded the joints intellectuals living in Banten so opaque entities purportedly religious Kebantenan.

Based on this phenomenon, I myself was not too much bother. In the end all left to the reader, yet the awareness to fondle something good and bad is nature. I just want to emphasize that the culture industry that we now lakoni should be adjusted to circumstances and proportionate interest.

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