BlackBerry and phone China has become the new mecca of telecommunications operators in an effort to acquire new customers via phone bundling action. While the original iPhone is projected to be booming, even now seem cool, calm.
So picture that happening in the mobile market the country this past year. Phone which is used to prestige and function alone is no longer the property of Nokia from Finland, but slowly been taken over by the output device Research in Motion (RIM) of Canada.
Although the BlackBerry series of entry into Indonesia can not say much, but still this phone was never lonely enthusiasts. Curve series starting from 8310, 8320, 8900 (Javelin), 8520 (Gemini), Bold 9000, Storm 9500, and last Onyx 9700.
Of all the BlackBerry product line that went to Indonesia, only a somewhat Storm failed. The rest, admittedly sold well in the market. Both are entered through the operator and the official appointed distributor of RIM, or even passing parallel importers and market black market (BM).
According to RIM's service partners in Indonesia, which rely Storm "Surepress" (screen tap) just managed to sell hundreds of units at best, only. While others, who carried the Qwerty keyboard, is almost always sold out of stock prepared.
Until the end of 2009, the operators who have been officially brought BlackBerry services in Indonesia are Indosat, XL Axiata, Telkomsel, Natrindo Cellular Phone (Axis), and Smart Telecom. The number of somewhat more than the BlackBerry service in other countries.
The total BlackBerry subscribers in the five operators had already recorded more than 700 thousand subscribers, jumped more than 500% over the previous year. An achievement which must have made RIM's very happy, considering the true price of this phone is not cheap.
See, every new BlackBerry launched, the price is almost always on the USD 5 million. And oddly enough, this phone still sells. Naturally, if the then-ketar RIM ketir that got ban imports of goods due to after-sales case.
I was so worried, Ambassador to Canada was willing to intervene directly to resolve this case. No wonder, the BlackBerry is the producer of Canada's biggest tax, and Indonesia has become one of the "granary of money" they are the largest.
That is why Indonesia was now the first country in Asia to be extra attention when launched from RIM BlackBerry. Whatever the series. This practice previously conducted Nokia for Communicator - when was glorious-prime in Indonesia.
Actually, the features offered by BlackBerry mainstay not much. Only about hurrying email (push email), instant conversation (BlackBerry Messenger, Yahoo Messenger, Google Talk, MSN, and others), as well as social networking (Facebook, Twitter, and others). But with that feature alone is enough to lull most users.
China phone
As usual, the success of a certain brand of phone will be followed by other brands. Well, the BlackBerry prism of success, China's mobile phone before Nokia was oriented racing makes a similar product by attaching a-frills "Berry".
Call it, NexianBerry, MicXonBerry, MitoBerry, blueberries and "Berry-Berry" other. Almost every week out of new products that are made in a way similar to Canada's mobile phone manufacturer - of course the price is much cheaper. And in fact, successful.
Not only that diantre BlackBerry prospect. "Berry" so this shit was the same. Although the phone line is clearly not level the same buyer with pengantre BlackBerry. But still, just as much demand.
Seeing this phenomenon, the operator obviously can no longer look away to see the potential for lucrative business began. As a result, China cell phone bundling became a serious claim. In addition to customer acquisition, the operator saw a great potential to get new customers for data services.
Although no features of BlackBerry Messenger, a local brand mobile phone China sought buyers since the vast majority have features of Facebook and Yahoo Messenger. From there it was quite happy operators imagine that data traffic will be coming and going from the phone. Not to mention the voice traffic (voice call) and short messages (SMS).
As happened in the BlackBerry, launch the phone almost every type Qwerty China, sold to tens of thousands of units. One thing that rarely happened in previous years. So do not be surprised, if the total imports to Indonesia on the phone this year - is estimated at 35-40 million - 20% circulation controlled by China mobile.
China phone squirmed in fact not going to stop here. Reportedly, the importer of China's mobile phone was preparing a number of applications, where one of them to chat - such as RIM's BlackBerry Messenger belongs to - and can connect to the China mobile phone on the market.
Killer application which he says will bloom pinned as their mainstay feature in later 2010, it later turned out was already applied by Bakrie Telecom Esia cell phone Huawei besutan Messenger.
iPhone
During 2009, the practical mobile phone that looks really sells the BlackBerry and the phone just China. Smartphones such as Nokia, Samsung, LG, or even the original iPhone is expected boom, cool-calm impressed. Sales of smart phones lines are not so "well" like a BlackBerry and mobile phones in China.
iPhone for example. Although Telkomsel, as the sole operator selected to market the Apple iPhone in Indonesia, has issued an all-out marketing expense, but the expectations have not obtained as expected.
Expensive price of this service installed, obviously so entry barriers for the Indonesian people who had been enthusiastic. As a result, only a handful of wealthy people are able to buy phones at a price roughly equivalent to a motorcycle. Dus, noisy conversation about the iPhone just limited to the initial appearance. The rest? You can see and feel yourself.
Well, listen, listen, Telkomsel was actually uncomfortable phone market Cs besutan Steve Jobs is. But having a direct edict from SingTel - one of its biggest shareholders - this service could not refuse.
Obviously if Telkomsel mind. For mobile marketing price of this bag unfriendly, but set a high target, almost all marketing costs incurred own expense.
Concern was evident. In terms of sales, the iPhone considered a failure. Because of the target 220 thousand, which achieved sales of just said to 20 thousand units. Well, to chase the target, slow down the price of the iPhone too. However, although the 3G iPhone now comes with all the excess series "s", had subsided enthusiasts overdo.
These results clearly did not satisfy expectations SingTel. Receive the effects, hear-hear the rumors, next year there will be a senior Telkomsel SingTel pulled back for failing to embrace the market.
Other phone
In addition to three mobile phone brands above, Nokia is so far ruled the world mobile phone market and Indonesia, would not stay still to see its market share continues gnawed. Several efforts began digencarkan, including Hunter to release a cell phone and business phone features touch screen with music mainstay.
In addition to the medium also released the phone with the features rely on Nokia Life Tools, Nokia tried to continue the pursuit of success from E71 through E72 series which comes with a rich messaging feature. However, the answer from this experiment has not exactly as successful as the previous gait.
Samsung previously regarded as a serious challenger to the hegemony of Nokia, also did not want to miss. Through Corby, South Korean producers are certainly not going to lose "Cuan" from the sweetness of Qwerty phone market.
Indonesia itself considered as a mobile phone market is quite unique. In the central European countries fond of touch-screen phone, preferring instead Indonesia Qwerty. But for the next 2010, Ericsson predicts, could be a touch screen that turns mobile hunter looking for Indonesian society.
As for LG, brother of a homeland Samsung, one must also want to contribute to taste "cookie" is mobile phone business by relying on a series Cookies. But recently their work was almost inaudible again. With the migration of many masters Nokia Indonesia into place, Motorola certainly hope to be able to speak much later.
Later also started to go mobile with Android operating system owned by Google. Although the use of mobile phones abroad is quite widespread, but unfortunately the market interest in Indonesia is not too visible. So far only China mobile phone market local brand in Indonesia.
In addition to Android, Samsung also has an open source mobile phone called "Bada". Bada which in Korean means "Ocean", clearly a challenge, can be relied upon to navigate the ocean 2010 mobile phone market? The same question was also duly addressed to the other phones that have the advantages of each feature.
